A short video explaining the meaning of the notions media and communication. 




 

Prezi presentation of the lecture can be found here.   




So, what are these media and, more specifically, mass media that are so important today?
In order to grasp the role of the media, we need first to understand the role of media in the process of communication. The term media comes from a Latin word medium, which means something in between. In the process of communication, media is thus something that mediates, something that connects or transmits messages or participants in communication.
A classical model of communication, as described by a Russian-born linguist Roman Jakobson, has 2 basic constituents:




Poslednja izmena: четвртак, 16. новембар 2023, 13:06