Topic outline

  • Course Description

    “Advanced Media Literacy Course” is an interactive, multilingual (English, Spanish and Serbian) online Moodle course about media literacy and critical thinking.

    The course provides essential knowledge and skills on media literacy and critical thinking, required for understanding contemporary media and media content, as well as for understanding and interpreting messages that we receive and send via mass media. The participants will be familiarized with and introduced to the key concepts in the field of media and communication, and empowered and encouraged to take a critical, active citizen and socially responsible role towards the contemporary media landscape. They will learn about the importance and influence of the media, their pervasiveness, the way that the messages are constricted and how they could be deconstructed, decoded and critically assessed in terms of quality, reliability, objectivity etc. and grasp the wider context in which the media function and the discourse they use to address the users/recipients...

    The course will cover several larger areas of the media universe, each covering a number of different topics: Types of Media: Traditional vs. Social; Media Literacy and New Humanism as UNESCO’s emerging concepts; various meanings of media literacy; 5W + 1H – essential rules of responsible journalism (Who?, What?, When?, Where? and Why?, plus: How?); Find a Villain – How to analyse and critically read media messages?; The World in 30 Minutes: Constructing a TV News Lineup; Representation and Symbolism in the Media; Bias in the Media; Spin Doctors – What is Media Spinning?; "Fake" News and how to recognize them (CRAP test), The Power of Media (a very short history of the mass media, investigative journalism and examples of the most influential cases in history of media – the Watergate scandal, WikiLeaks, Panama papers)...

    • Old and New Media, Media Literacy & New Humanism

      Week 1 provides basic notions about media literacy and writing rules. We will define media and literacy, talk about the changing role of literacy in the changing technological world, read a seminal Declaration on media education. We will also discuss some basic writing rules, practice using them and test our writing skills. 

      LESSON 1 - What is Media Literacy?

    • Find a Villain – How to analyse and critically read media messages?

      Week 2 deals with tools and examples for approaching media messages critically. Every news footage has a particular angle or point of view from which it is narrated or toldCritically reading media messages means to be aware of and to think critically, about this angle that the story is being told, and of various strategies that the media use in order to be more persuasive. 

      In other words, this topic introduces you to the issues such as representation and symbolism in the Media, biases and prejudices in the media and media spinning i.e. twisting the facts or distorting views and perspectives through particular media strategies.

    • 5W+1H – The Essence of (Responsible) Journalism

      Weeks 3 and 4 offer an overview of some basic principles of responsible and investigative journalism. The so-called 5 Ws and 1H is the most common principle in journalism. This means that your information should contain answers to the following 5 questions: Who, What, Why, When and Where, as well as How.

      It also offers information and sources on Fake news, finding reliable sources and investigative journalism, as well as some practical, introductory remarks about the basic rules of writing and exercises and quizzes designed to aid the participants in consolidating and improving their style of writing.